The campaign for The Forest, a horror film about the infamous "Suicide Forest" was very much a story of its own.

 

Using a mixture of creatives taken from scenes in the film itself, as well as imagery from the actual Aokigahara Forest in Japan, I was able to weave a cautionary tale via social media channels that was very much alive and elusive.

 

Pairing teaser clips with insight and allure into the true life nature of the lore associated with the real forest, this campaign was able to draw in horror fans for the film's release.