Brad Berkenstadt is a writer, digital marketer, and creative strategist with a decade of experience in demand generation, digital marketing, and audience engagement.

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With over 10 years of experience in digital marketing strategy, he brings a unique blend of analytical rigor and creative problem-solving to demand generation and digital marketing. At Accenture, he has consulted for Fortune 500 enterprises, helping them optimize their marketing ecosystems across digital channels, including SEO, paid media, content strategy, and customer experience (CX). His work involves leveraging data-driven insights, audience segmentation, and advanced analytics to design high-performing demand generation programs that drive lead acquisition and pipeline growth. Through site audits, campaign performance assessments, and funnel optimization, he has helped businesses enhance their marketing ROI by aligning paid and earned media efforts with business objectives.

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Beyond the numbers, Brad understands the power of storytelling and human-centered marketing. He specializes in crafting compelling content strategies, thought leadership initiatives, and brand narratives that not only improve search visibility but also foster meaningful audience engagement. Collaborating across cross-functional teams—including product marketing, sales, IT, and design—he ensures digital strategies are seamlessly integrated to maximize conversion rates and brand impact. His ability to bridge the gap between data and creativity allows him to implement innovative demand generation strategies that elevate brand positioning while maintaining scalability and efficiency.

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Brad earned his B.F.A. in Writing for Screen and Television and B.S. in Business Administration from the University of Southern California in 2014. He began his career in entertainment marketing, working for creative agencies in Los Angeles, where he led strategy sessions, collaborated with designers, and executed digital and social media campaigns for major studios. His work includes campaigns for Sony, Warner Bros., Lionsgate, and the 2017 Academy Award-winning Best Picture, Moonlight. He also led paid media efforts, optimizing KPIs, running multimillion-dollar advertising campaigns, and driving sales for independent films and consumer brands.

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Outside of his professional work, Brad enjoys writing and creating comics, attending concerts and comedy shows, and being of service to his friends, family, and those in need.