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ABOUT

Hi, my name is Brad Berkenstadt. I am a writer, digital marketer and creative strategist.

 

I graduated college from the University of Southern California in 2014 with a B.F.A. in Writing for Screen and Television and a B.S. in Business Administration. Since then I worked in entertainment marketing for various creative agencies in Los Angeles. I have also driven strategy, executed paid media campaigns and developed pitch documents for various consumer brands.

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I had the pleasure of working on the digital and social campaigns of many feature films, including the 2017 Academy Award-winning Best Picture, Moonlight, as well as films from Sony, Warner Brothers and Lionsgate.

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My duties included leading strategy sessions, collaborating with designers to create engaging content, pitching ideas to clients and executing the campaigns on social and traditional media. I have also been in charge of ad buying for films, discerning specific targeting strategies, optimizing KPIs and analyzing campaigns to push sales for the various properties. As an independent contractor, I have personally been in charge of carrying out all aspects of multi-million dollar online advertising efforts for independent film properties and other brands.

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In my spare time, I like to write and create comics, attend concerts and comedy shows, and be of service to my friends, family, and those in need.

© 2021 Brad Berkenstadt

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