top of page
Brad Berkenstadt
Sleeping with Other People | IFC Films
This project was for an IFC Films movie that incorporated edgy copy and creative to denote that this was "not your typical mom's romantic comedy".
I was tasked with developing a fun, early-2010s texting vibe with the social campaign that illustrated this was a funny romcom for both men and women.
In order to carry this out, I employed the following initiatives: "anti-Cosmo Magazine" sex tips that capture the voice of the characters, played up the various cliché views on relationships, and showcased the raunchy aspects of the film in both creatives and social copy.
bottom of page